The DAM has become an essential tool in today's business
Business and development
director of PiiVO
Because we live in a world of images, photos, videos,
illustrations, pictograms… the need for retailers and e-retailers to get control of this data, which is vital to their business, has become mandatory.
This is a sine qua non for agility in the marketing of products and services, even though the challenge is to shorten the time to market and publish deadlines for visual media, which are essential supports
for commercial activity.
Gathering images from suppliers, managing large volumes, categorisation, quality control and rights management, research, sharing with agencies, multichannel distribution…
The automation of tedious sorting, search and image management tasks allows your marketing teams to invest their energy in in their core business of sales animation and communication. This increased productivity leads to numerous gains :