‘A significant economic gain’
From the start, PiiVO moved Leroy-Merlin from the era of slides to digital archiving for the 7,000 images taken each year. Our collaboration has since developed and PiiVO allows our brand to optimise all of its communication via images. PiiVO allows the participants, such as the partners (external, agencies…) to be autonomous (internally, in shops…), and to create a network with these tools. The main added value is therefore the transversal collaboration of the different services which generates a significant economic gain and allows commercial operations to be established ‘at lightning speed’ in extremely short timeframes.
Rénald DUFLOT – Art purchasing & IT projects manager