Conforama saves the equivalent of //17 FTE per year// thanks to the automation of its in-store displays
With 170 stores and over 10,000 employees, Conforama automates the creation and updating of its price and promotional displays. Teams save a considerable amount of time while ensuring information is always reliable and compliant.
The Conforama challenge: ensuring reliable pricing despite hundreds of daily changes
Pricing policy is a cornerstone of Conforama's commercial strategy. With daily price changes and frequent promotional campaigns, the retailer needed to ensure that displays were always accurate, consistent, and quickly deployed across its entire network.
The challenges before PiiVO:
- Time-consuming creation
Teams spent several minutes producing each display and had to manage campaigns involving hundreds of different materials. - Pricing errors
Manually created displays increased the risk of inconsistencies between displayed prices and reference data. - Inconsistent communication
Each store could produce different displays, to the detriment of the brand's image. - Limited responsiveness
Price changes and commercial operations required significant mobilization of the teams. - Time lost away from customers
Staff were spending part of their day producing signage instead of assisting customers in-store.
PiiVO in daily life at Conforama
The automation solution chosen by Conforama:
1. Promotional campaigns are generated in just a few clicks
- Hundreds of signs produced simultaneously
- Prices and promotions are retrieved automatically
- Sales operations are prepared much faster
2. Signage is always compliant
- Templates automatically adhere to brand guidelines
- Information comes directly from the PIM and ERP
- Pricing errors are significantly reduced across the entire network
3. Teams gain autonomy
- Sales staff can reprint a sign without assistance
- The platform is quick to learn, even for new employees
- Teams use the platform with ease on a daily basis
4. Time saved is reinvested in customers
- Staff spend less time on administrative tasks
- Managers remain available to oversee their departments
- Teams dedicate more time to customer advice
Results that speak for themselves
Productivity gains
- Up to 13 minutes saved per display
- Updates completed in 2 seconds
- 21 man-days saved per store, per year
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Standardized displays
- Automatic brand guideline compliance
- Consistent displays across all 170 stores
- Information synchronized with central data
Operational responsiveness
- Rapid deployment of promotional campaigns
- Price changes rolled out instantly
- Over 600 displays generated for certain campaigns
Field impact
- 17 FTEs saved each year
- Teams spend more time with customers
- Rapid adoption thanks to an intuitive interface
Our teams are getting time back for their core business
With PiiVO, we stopped making labels by hand and got time back to do what we do best: sell. It's simple, efficient, and it evolves with our needs.
POS & Visual Identity Manager — Conforama
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Discover how POSter can transform in-store signage management.
Everything you need to know for a successful transformation
By eliminating manual data entry. Product and price displays are generated from up-to-date central data. This reduces the risk of checkout disputes, saves time on customer service, and eases tension in-store.
Let's talk about price accuracyThe platform features native support for multilingual management and regional formats. From headquarters, you can manage templates that automatically adapt to the currencies, units of measurement, and local regulations of each subsidiary.
Let's discuss your international rolloutPiiVO POSter is built on a secure SaaS architecture. Data exchanges are monitored, user access is granularly managed, and network constraints (VPN, internal policies) are strictly followed.
Let's discuss your needsPiiVO integrates with your existing systems—such as ERP, PIM, DAM, internal solutions, or pricing systems—via API or secure feeds. The goal is to leverage your reliable data without changing your current infrastructure.
Talk to our technical teamEverything is based on rules you configure during onboarding: document format, media type, originating store, department, and more. Once these rules are set, Printer applies them automatically to every incoming document. If a PDF matches a strip format, it is sent to the laser printer using the correct tray. If it is a small label format, it is routed to the roll printer. If it is a large format, it goes to the plotter. No user intervention is required.
Let's discuss your infrastructureAutomate product and price displays in-store
